Posted on July 28, 2015
Can you imagine for a moment a place you`d like to be right now? Is it the place of outstanding natural beauty, gorgeous mountain range, an island of your dream or sweet home with your nearest and dearest? That`s amazing how our imagination works. It captures information and creates colorful pictures in the brain. So, why not to use such features in creative visualization of your product material.
Posted on July 16, 2015
5th Annual Pharma Marketing Summit – Digital Marketing and CEM takes place on October 6-8th in Berlin and provides a perfect networking platform for pharmaceutical opinion leaders, life sciences executives, marketing and technology experts. The leading experts involved in marketing in Big Pharma gather to exchange the latest challenges in the industry and solutions to them, innovative trends, practices and share exclusive insights into the world of digital marketing.
Posted on July 14, 2015
Interaction between med reps and physicians remains a crucial part of company`s success and prosperity. To make stronger connections with customers, one must take into account all their demands, as well as establish effective communication process. How to bring relevant information in a right way, spending less time and budget and maximize your sales force efficiency to increase loyalty of each customer?
Posted on July 08, 2015
An effective treatment with technologies is not a fairy tale anymore. It is not the next fantastic book or a new invented story, but a touch of an upcoming reality we live in. The all-embracing mobile health innovations have been making a visible step forward, keeping future closer day by day and turning the traditional beliefs from upside down. How near is future to us? Maybe, it has already come so fast, that we even don`t take a notice?
Posted on July 07, 2015
What’s in common between materials for pharma brand promotion and cooking? Undoubtedly, equal parts of proper ingredients, added in the right time. That is just the way the superior interactive materials for medical product promotion should be prepared – information must be credible, timely and attractive. Though, the process of creating such kind of content usually turns into a resources-consuming one.
Posted on July 01, 2015
Join Viseven team at Digital Pharma China on July 16-17 in Shanghai to exchange practical insights with both international and regional industry minds on launching successful digital campaigns and measuring their impact on customers. Don’t miss your chance to meet our experts and find out the novel solutions that allow to engage and create positive impact on customers by using targeted digital campaigns. See you in Shanghai!
Posted on July 01, 2015
Efficiency of digital excellence highly depends on the right choice of the company`s future marketing strategy. That is why, the entire organization should be aware of different brand promotion methods, expert and deep knowledge of which enables to engage more customers in a flash.
Posted on June 24, 2015
Digital transformation of medical product promotion helps to reach the customers and engage them more efficiently than ever. Though, rapid evolution of digital content contains a number of hidden risks – the necessity to keep the interactive materials up-to-date calls for constant changes introduction. That requires additional investments and time in turn.
Posted on June 16, 2015
HCPs of today are looking for more relevant info on medical products to treat their patients better. HTML5 interactive presentations gradually become a must-have to build a meaningful dialogue with the stakeholders. They enable easy share of a key-message across the screens and channels, as well as during face-to-face calls. Though, eDetailing production for life sciences companies quite often turns into a long resources-consuming process.
Posted on June 15, 2015
“The devil is in the details.” I am sure we have all heard this at some point in our lives. Basically, the phrase means there can be hidden snags or hang-ups in the details; details are important. Whether you are a senior project manager at a large company or a new project manager at a start-up, you know that even the smallest detail matters.