Workshop: Digital Content Lab

Posted on September 28, 2015

Workshop: Digital Content Lab

You can hear people talking about digital trends everywhere. But do all of them manage to keep the pace with those trends? Definitely, not. The digital world opens a number of possibilities in brand promotion, at the same time setting some demands and limitations. Though modern technology empowers extreme flexibility of any digital material, it requires really much time and budget to introduce changes. So, if you want to keep the content relevant and up-to-date, you should be ready to spend resources constantly.

Guidelines: How to take your business to the next level with the power of Digital

Posted on September 21, 2015

Guidelines: How to take your business to the next level with the power of Digital

Gone are the days, when a medical representative carried stack of papers to the visit with physicians or pharmacists. Nowadays, everything is much easier: all necessary materials, instructions and other attachments are stored in one portable device with an instant access to the relevant information. In addition, unique digital solutions empower you to present products in the most favorable light; provide faster services with a consistently high standard to the customers through all the available channels of communication.

Digital Marketing Days in Kazakhstan

Posted on September 18, 2015

Digital Marketing Days in Kazakhstan

We invite you to participate in training workshops Digital Marketing Days, the first series of which will be held on November 12-13 in Almaty and will be devoted to the latest digital marketing trends, their influence on the optimization of company`s marketing strategy, innovative learning practices and pharmaceutical market forecast in 2016.

Writing HTML5 code is way too complicated? The updated Cobalt Engine version busts that myth

Posted on September 17, 2015

Writing HTML5 code is way too complicated? The updated Cobalt Engine version busts that myth

Our customers are of the first priority, that is why we constantly test our Cobalt HTML framework and check what works out and what should be improved. The framework becomes even more powerful, stable and light-weighted with each update, streamlining eDetailing development and making it a well-tuned process. We have processed all your demands, thoughtfully chosen the most burning and today, we are happy to present you the latest Cobalt Engine version – 1.11.1, which includes all your current requirements to the framework.

Turn your compass toward success: get your sales and marketing teams working together

Posted on September 15, 2015

Turn your compass toward success: get your sales and marketing teams working together

Sales and Marketing: they are like hard-working bees, who begin their flight to earn more potential customers from the early working day. They are trying to achieve the same company’s goals, but coming from different directions. Sometimes teams can be genuine friends, but sometimes they even don`t get along with each other. Building a strong connection between sales and marketing team – a true love story and one more successful step forward. It has already been proved that companies with strong sales and marketing alignment get 20% annual revenue growth. 

How to personalise marketing content - a brief presentation on grabbing customer attention

Posted on September 09, 2015

How to personalise marketing content - a brief presentation on grabbing customer attention

To be able to tell your customers fresh compelling stories, matching their current needs, before establishing relations with them, during, after… and after… and after, you are to decide which way of content production you choose. Sure, you can address the creative agency and get the high-quality eDetailing, designed and developed by digital experts. But you will have to wait for those annoying months, going hard through all the stages of content creation. And precious time of opportunity to win your customers flows away, while you are waiting.

Delivering the seamless digital experience

Posted on September 04, 2015

Delivering the seamless digital experience

How to create exceptional customer engagement, use proper digital strategy and provide excellent services at one moment in time? How to turn your digital experience into driving force of customer loyalty building and speed up your brand promotion? 

DIGITAL CONTENT, CLM AND EDUCATION OPPORTUNITIES TRAINING

Posted on August 31, 2015

DIGITAL CONTENT, CLM AND EDUCATION OPPORTUNITIES TRAINING

On September 30th, our team will provide a training "Crafting Next-Level, Digital Multi-Channel Capabilities & Achieving Closed Loop Marketing To Create A Complete View Of The Customer For Enhanced Commercial Success. Innovative world learning practices – how to turn medical representative into brand advocate" in Kyiv. The training is a perfect platform to exchange expertise with the top industry opinion leaders on the powerful ways to satisfy customers and win their lifetime loyalty. 

Patient-centricity: opinions are divided? Three points of view three realities

Posted on August 28, 2015

Patient-centricity: opinions are divided? Three points of view three realities

As the Sun is the center of our solar system, the patient has recently become the center of Health Care Universe. For many years, pharm companies and healthcare providers were concentrated on hospitals, but as everything around us develops over time, old views, methods and strategies didn`t stand still as well. The healthcare delivery system has undergone radical changes and transformed into a customer-driven “patient-centricity” model. Never before had patients received so much attention.

Digital content evolution: are you ready to keep up?

Posted on August 27, 2015

Digital content evolution: are you ready to keep up?

The rise of digital confidence makes brands to cope with ever-changing customer behavior and preferences. That definitely requires the flexibility of the overall marketing strategy, as well as digital content in particular. But do you manage to keep the interactive materials for your brand promotion always up-to-date? Isn't eDetailing creation in a matter of hours a myth?