Breathe new life into your digital content – how to take the communication beyond the limits

Posted on November 16, 2015

Breathe new life into your digital content – how to take the communication beyond the limits

Digital interactive content becomes undoubtedly an inseparable part of any communication with customers. The reason for that is as follows: interactive content allows to engage customer into a dialogue, capture feedback from him, and save time of both company and the customer. Though, it quickly becomes outdated as any information in our age, so the companies are challenged to constantly update it. And sometimes it turns into a real nightmare or hungry monster, consuming more time and money with each alteration.

So how to stop that never-ending process of unstoppable investments and still keep the communication messages always relevant and interesting? How to break that unceasing circle of adapting content to various communication channels? How to fit the interactive materials into the current customer needs?

Join our free webinar on November 19th at 3 PM CET and reveal the latest ideas on easy creation, cost-effective improvement and smart usage of digital assets.

How to increase customer loyalty for your company and your brand

Posted on October 30, 2015

How to increase customer loyalty for your company and your brand

Customer loyalty directly depends on several key factors: delivering value and required information at time of need, exceeding growing customer expectations. However, the higher level of understanding of customer needs can be achieved only by building long-lasting trustful relationships. How to transform conversation on the call into a value-based one?

How to build a constructive dialogue with physicians using all eDetailing features

Posted on October 27, 2015

How to build a constructive dialogue with physicians using all eDetailing features

The right cross-platform framework – a strong and reliable foundation for interactive content production

Posted on October 22, 2015

The right cross-platform framework – a strong and reliable foundation for interactive content production

How to select the successful marketing model for unique physician interaction

Posted on October 22, 2015

How to select the successful marketing model for unique physician interaction

Driving efficient customer engagement is one of the basic challenges healthcare companies face worldwide. The recent researches prove that pharma brands have to keep the pace with the increasing digitalization of HCPs and patients. That is not a difficult thing, as far as there exists a wide choice of digital devices, tools and channels of communication. On the other hand, before sharing any piece of information, they have to define which gadgets, apps and platforms their customers are most used to.

The Digital Pharma Advances Conference

Posted on October 21, 2015

The Digital Pharma Advances Conference

The Digital Pharma Advances Conference assembles powerfully targeted healthcare professionals, digital marketing managers, executive directors of leading pharmaceutical companies and experts on the innovative digital trends to share the best possible experience in establishing truly influential digital communication, building of multichannel patient-centric digital engagement and empowering sales and marketing forces.

Digital journey to automate content creation: essential tips

Posted on October 20, 2015

Digital journey to automate content creation: essential tips

Undoubtedly, interactive content is the most powerful means of communication with the target audience. But have you ever come across such things as high budgets, lots of time, spent on its creation and limited usage – compatibility only with one platform or CLM tool. Can you produce really engaging digital stories quickly and cost-effectively?

Creating patient-centric strategy: what does it mean to you?

Posted on October 12, 2015

Creating patient-centric strategy: what does it mean to you?

Lately patients has become something like Sun in the solar system – all healthcare companies and providers are talking about the importance of supplying patient needs. The rise of wearable devices significantly contributes to that – with the help of various gadgets, patients can track the vital signs, calories intake and so on. That means a perfect source of statistics, an ideal virtual patient profile. But how to make use of the data received?

Drive digital marketing strategy from communications to engagement

Posted on October 06, 2015

Drive digital marketing strategy from communications to engagement

Brands all over the world are facing some common challenges. One of them is to reach customers and win their loyalty faster than the competitors do. The solution of this problem is obvious – to adapt marketing campaign to the burning market demands as quick, as possible. However, it is easier said than done – even to update the digital materials for product promotion, brands have to spend more time and money.

Main reasons to create HTML5 presentations with Cobalt Engine

Posted on September 30, 2015

Main reasons to create HTML5 presentations with Cobalt Engine

HTML5 – the language that is gradually becoming a new mobile-app development stream. All over the world, developers use this language as it has its own huge benefits: it is faster, cheaper and reduces time spent on production of a good mobile application. Except that, it contains a number of possibilities to create visual effects and to use exciting features and dynamic points for developers. Simple HTML5 code opens the path for a real world of virtual reality! How amazing is to create your own application, edit it any time you need, add interactive content, video, animation just in several clicks.