Creating patient-centric strategy: what does it mean to you?

Posted on December 28, 2015

Creating patient-centric strategy: what does it mean to you?

Success in pharma sales is impossible to imagine without the end customers – patients, isn’t it? That’s why recently most pharma marketers concentrate their efforts on establishing the best patient-centric environment. They develop mobile apps, create a lot of personalized content and conduct surveys, which focus on patient needs.

But that’s a bit one-sided point of view. To create really patient-centric strategy, pharma companies have to incorporate the patient’s voice into it. That’s not an easy task, but still there exist a solution to it. Do you want to know, which one? Join our expert webinar on January 14th at 3 PM CET to find the answer.

14th Annual Eyeforpharma Barcelona

Posted on December 21, 2015

14th Annual Eyeforpharma Barcelona

The 14th annual eyeforpharma Barcelona is a global platform for gaining expertise in the areas of patient experience (The journey of empowerment), engagement strategies (The holistic multichannel solution) and customer excellence (A new era of sales interactions). The conference will unite leaders of global pharma companies, CEOs, executive directors, brand and product managers from all over the world and bring clear insights into developing new corporate culture through collaboration, communication and trust.

Digital Marketing Days in Warsaw

Posted on December 21, 2015

Digital Marketing Days in Warsaw

We are glad to present you the training program “Digital Marketing Days”, with experts` seminars, trainings and practical workshops all over the world. Our goal is to help pharmaceutical companies to reach a fundamentally new level of customer`s communication, expand market vision and find new opportunities. Previous practical trainings in Kiev and Almaty gathered more than one hundred industry minds from life science and demonstrated high interest in leveraging digital marketing solutions.

Clean code – the key to successful development

Posted on December 21, 2015

Clean code – the key to successful development

Messy code, which is also called “spaghetti code”, is a headache of thousands developers worldwide. The problem is that it is hard to introduce changes into it, as they may have an unpredictable impact on some other part of the code. Except that, it constantly requires debugging, thus demanding some additional time on it. It’s no surprise that maintaining such code can really drive mad anyone. That’s why lots of programmers are looking for a solution, which will allow to standardize their code, without any need in some additional testing or refactoring, especially in the night before release.

If you are one of them – join our free webinar on December 23d at 4.30 PM CET to discover a unique standard for HTML5 presentations development, which will help you to keep the code clean and reusable.

eDetailing production: from the blank page to the ready presentation

Posted on December 14, 2015

eDetailing production: from the blank page to the ready presentation

Doctors find eContent very attractive and engaging. It disrupts their daily routine. In addition, it doesn`t take a lot of time to watch through the slides of the presentation, catch the essence of a key message and valuable points. It saves their time, is extremely flexible and convenient.The process of app development isn`t an easy one. It consists of several stages.

How to personalize marketing content – a brief presentation on grabbing customer attention

Posted on December 10, 2015

How to personalize marketing content – a brief presentation on grabbing customer attention

Everyone is an egoist. For that very reason, everyone loves to be appraised, adored and worshipped. No, we are not joking – literally worshipped. That applies to advertising, product promotion and services delivery as well. And though it is considered to be a weakness of human beings, the companies can benefit from this weakness. 

You will ask – which way egoism relates to advertising and marketing?

Join our free webinar on December 16th at 3 PM CEST and find out the easiest way to make customers fall in love with your brand.

How digital technologies are transforming pharmaceutical industry

Posted on December 08, 2015

How digital technologies are transforming pharmaceutical industry

Fast-moving technology innovations challenge everybody to follow the latest digital trends. All the brands worldwide in general and pharma companies in particular are not an exception to that. Keep up with technology revolution or die – can be a perfect motto of the contemporary marketing. That is a real challenge, as a number of factors come on the scene: high costs of some solutions, additional resources on implementing them, need for educating employees how to use the software and so on. At our free webinar (December 10th at 3 PM CET), we will talk about advanced digital tools that will help you to enrich customer engagement and take communication with them to the next level. Follow the link to sign up.

Interactive content and CLM tools: blessing or trouble?

Posted on December 03, 2015

Interactive content and CLM tools: blessing or trouble?

The problem of costly promotion and advertising suffocates most modern companies. It holds back their success, like an octopus holds its victim with tentacles. Huge budgets are spent yearly on the way of the brands to its customers. Undoubtedly, they are not wasted in vain. However, it will be much better, if some money can be saved, without spoiling the positive impact of each marketing campaign.

Delivering the seamless digital experience: quick guide to the future

Posted on November 27, 2015

Delivering the seamless digital experience: quick guide to the future

The information any brand presents to its target audience should be extremely flexible and suitable for any screen or channel of communication. Only in case one can easily adapt key messages to any device or way of digital interaction (be that social media, websites, emails, mobile apps etc), the marketing efforts are not spent in vain.

Digital marketing of tomorrow: how to create excellent customer experience?

Posted on November 23, 2015

Digital marketing of tomorrow: how to create excellent customer experience?

What is an ideal customer experience from your point of view? How often are you well served? What is wrong with the companies, which cannot satisfy the driving force of their prosperity? Why only a few of them manage to provide excellent services and relevant information about their products? Can anything be done to change the situation?

One of the reasons is that information and services brands deliver rarely match the current customer needs. That happens either because of lack of live feedback from customers or comes from inability to process that feedback in the proper way. The second reason is that companies use different channels of communication for key-message delivery than their customers are present on. And the third one may be the absence of unified system, which can dramatically change the way company produces content, delivers it and tracks customer attitude to it.

At our next live session, we will consider all these challenges and possible solutions to them. Don’t miss your chance to register right away.