Signpost to a true comprehensive digital content

Posted on June 11, 2015

Signpost to a true comprehensive digital content

In pharma companies that strive to achieve digital excellence, the entire organization needs to understand and support the company’s digital strategy. Mostly, departments are weakly aligned with the company’s overall digital ambitions. Lately eDetailing presentations became the inseparable part in the pharma digital product promotion due to their full flexibility and interactivity.

Flexible eDetailing: a true story about independence

Posted on June 04, 2015

Flexible eDetailing: a true story about independence

Life sciences companies, on one hand, have a wide choice of technology solutions for efficient product promotion with the help of eDetailing and CLM tools for its demonstration. On the other hand, the diversity of CLM systems from different providers sets a number of restrictions, evoking the necessity for universal interactive content, compatible or easily adaptable to any of them.

On the journey to the future of eDetailing development

Posted on May 27, 2015

On the journey to the future of eDetailing development

Year over year we can observe brands spending more and more on digital content, thus trying to reach the target audience in the most suitable time, in any place.  But one of the main problems, the brands face to deliver a message with interactive materials, is cooperating with a huge number of creative and digital agencies they have to address to get the high-quality engaging content. ​

Fundamentals for effective eDetailing development and multichannel streaming

Posted on May 21, 2015

Fundamentals for effective eDetailing development and multichannel streaming

Are you sure that your digital materials for product promotion are efficient enough? How often do you update them according to customer feedback? How much time and budget do you spend on those changes?

Consolidate the agencies’ efforts in the process of eDetailing creation

Posted on May 13, 2015

Consolidate the agencies’ efforts in the process of eDetailing creation

Creation of the high-quality engaging interactive content is quite a costly and time-consuming process. We suggest a set of the unique solutions that help the life science companies to consolidate the agencies’ efforts, standardize the development process and simplify multichannel distribution of the HTML5 presentations.

CLEAN CODE – THE KEY TO SUCCESSFUL DEVELOPMENT

Posted on May 07, 2015

CLEAN CODE – THE KEY TO SUCCESSFUL DEVELOPMENT

Spaghetti code is one of the most painful challenges the programmers face worldwide. The problem is that this code is almost impossible to debug and maintain, and rarely works well. Introducing changes to one part of the code can have unpredictable effects on the rest of the program.

Clean code – the key to successful development

Posted on May 06, 2015

Clean code – the key to successful development

Spaghetti code is one of the most painful challenges the programmers face worldwide. The problem is that this code is almost impossible to debug and maintain, and rarely works well. Introducing changes to one part of the code can have unpredictable effects on the rest of the program. That’s why a need in writing clean code arises.

Flexible eDetailing – a true story about independence

Posted on April 23, 2015

Flexible eDetailing – a true story about independence

Producing efficient materials for product promotion challenges Healthcare companies to spend more resources on HTML5 presentations development and adaptation to various CLM systems from different providers. Cobalt – a unique standard for eDetailing production – simplifies and accelerates the development process, helps to design universal content from scratch, reuse the ready-made code, facilitate localization and deploy the presentations into any CLM system.

15 reasons to create HTML5 presentations with Cobalt engine

Posted on April 16, 2015

15 reasons to create HTML5 presentations with Cobalt engine

HTML5 gradually becomes the top standard in mobile and web development that enables rapid cross-platform applications production. Usually, HTML5 presentations development for life sciences companies turns into a long resources-consuming process – it requires refactoring, debugging and code review. Is there any chance to speed up it?

Cobalt Engine: the main developers’ ideas

Posted on April 08, 2015

Cobalt Engine: the main developers’ ideas

Will HTML5 development change somehow in the nearest future? How can be coding simplified without a quality loss? Is there any possibility to speed up the development process? In case you face at least one of these questions, our experts have a perfect answer for you: sure, the solution exists – Cobalt Engine.