Digital content evolution: are you ready to keep up?

Posted on August 27, 2015

Digital content evolution: are you ready to keep up?

The rise of digital confidence makes brands to cope with ever-changing customer behavior and preferences. That definitely requires the flexibility of the overall marketing strategy, as well as digital content in particular. But do you manage to keep the interactive materials for your brand promotion always up-to-date? Isn't eDetailing creation in a matter of hours a myth?

Successful communication with physicians and patients through interactive content

Posted on August 20, 2015

Successful communication with physicians and patients through interactive content

By presenting products in the engaging form and collecting live customer feedback for further updates to match all stakeholders’ demands, pharma companies can win customer loyalty. Keeping the finger on the pulse of the ever-changing market needs and the ability to adapt the marketing strategy to them instantly, will allow staying several steps ahead of the competition. Discsover how to implement that at our free webinar.

MARKETING CONTENT IS A KEY TO WINNING

Posted on August 14, 2015

MARKETING CONTENT IS A KEY TO WINNING

Customers constantly look for some pieces of information and if we manage to supply them with the proper ones, we will definitely win their loyalty. But how can we keep the finger on the pulse of their preferences? Definitely by collecting feedback from them and impressions from the materials for product promotion.

Digital marketing of tomorrow: How to create unique customer experience

Posted on August 10, 2015

Digital marketing of tomorrow: How to create unique customer experience

Customers are the heart of each business, aren’t they? For this very reason, all brands try to compete on the basis of getting more repeat customers. But how to differentiate if competitors aim at creating exceptional customer experience as well? The answer seems to be on the surface – to try walking in customer shoes and keep the finger on the pulse of their needs. Though, it’s easier said than done – to see customer demands from the inside, companies have to continually support two-way communication.

Discover real patient engagement through universal interactive content

Posted on August 04, 2015

Discover real patient engagement through universal interactive content

Nowadays brands are fighting not just for gaining more customers; they try to retain them as long as possible. Building lifetime customer loyalty is not an easy thing, but quite possible to realize in case the company manages to grab the customers’ attention by creating exceptional customer experience. Pharma companies, which deliver their target audience credible information about medical products in the engaging way, will definitely stay several steps ahead of the competition.

Increase customer loyalty for your company and brand

Posted on July 14, 2015

Increase customer loyalty for your company and brand

Interaction between med reps and physicians remains a crucial part of company`s success and prosperity. To make stronger connections with customers, one must take into account all their demands, as well as establish effective communication process. How to bring relevant information in a right way, spending less time and budget and maximize your sales force efficiency to increase loyalty of each customer?

 

From seed to fruit: how to grow advanced eDetailing

Posted on July 07, 2015

From seed to fruit: how to grow advanced eDetailing

What’s in common between materials for pharma brand promotion and cooking? Undoubtedly, equal parts of proper ingredients, added in the right time. That is just the way the superior interactive materials for medical product promotion should be prepared – information must be credible, timely and attractive. Though, the process of creating such kind of content usually turns into a resources-consuming one.

Drive digital marketing strategy from communications to engagement

Posted on July 01, 2015

Drive digital marketing strategy from communications to engagement

Efficiency of digital excellence highly depends on the right choice of the company`s future marketing strategy. That is why, the entire organization should be aware of different brand promotion methods, expert and deep knowledge of which enables to engage more customers in a flash.

Digital content evolution: are you ready to keep up?

Posted on June 24, 2015

Digital content evolution: are you ready to keep up?

Digital transformation of medical product promotion helps to reach the customers and engage them more efficiently than ever. Though, rapid evolution of digital content contains a number of hidden risks – the necessity to keep the interactive materials up-to-date calls for constant changes introduction. That requires additional investments and time in turn.

Increase HCP involvement with new digital strategies

Posted on June 16, 2015

Increase HCP involvement with new digital strategies

HCPs of today are looking for more relevant info on medical products to treat their patients better.  HTML5 interactive presentations gradually become a must-have to build a meaningful dialogue with the stakeholders. They enable easy share of a key-message across the screens and channels, as well as during face-to-face calls. Though, eDetailing production for life sciences companies quite often turns into a long resources-consuming process.