Breathe new life into your digital content – how to take the communication beyond the limits

Posted on November 16, 2015

Breathe new life into your digital content – how to take the communication beyond the limits

Digital interactive content becomes undoubtedly an inseparable part of any communication with customers. The reason for that is as follows: interactive content allows to engage customer into a dialogue, capture feedback from him, and save time of both company and the customer. Though, it quickly becomes outdated as any information in our age, so the companies are challenged to constantly update it. And sometimes it turns into a real nightmare or hungry monster, consuming more time and money with each alteration.

So how to stop that never-ending process of unstoppable investments and still keep the communication messages always relevant and interesting? How to break that unceasing circle of adapting content to various communication channels? How to fit the interactive materials into the current customer needs?

Join our free webinar on November 19th at 3 PM CET and reveal the latest ideas on easy creation, cost-effective improvement and smart usage of digital assets.

How to increase customer loyalty for your company and your brand

Posted on October 30, 2015

How to increase customer loyalty for your company and your brand

Customer loyalty directly depends on several key factors: delivering value and required information at time of need, exceeding growing customer expectations. However, the higher level of understanding of customer needs can be achieved only by building long-lasting trustful relationships. How to transform conversation on the call into a value-based one?

How to select the successful marketing model for unique physician interaction

Posted on October 22, 2015

How to select the successful marketing model for unique physician interaction

Driving efficient customer engagement is one of the basic challenges healthcare companies face worldwide. The recent researches prove that pharma brands have to keep the pace with the increasing digitalization of HCPs and patients. That is not a difficult thing, as far as there exists a wide choice of digital devices, tools and channels of communication. On the other hand, before sharing any piece of information, they have to define which gadgets, apps and platforms their customers are most used to.

Digital journey to automate content creation: essential tips

Posted on October 20, 2015

Digital journey to automate content creation: essential tips

Undoubtedly, interactive content is the most powerful means of communication with the target audience. But have you ever come across such things as high budgets, lots of time, spent on its creation and limited usage – compatibility only with one platform or CLM tool. Can you produce really engaging digital stories quickly and cost-effectively?

Creating patient-centric strategy: what does it mean to you?

Posted on October 12, 2015

Creating patient-centric strategy: what does it mean to you?

Lately patients has become something like Sun in the solar system – all healthcare companies and providers are talking about the importance of supplying patient needs. The rise of wearable devices significantly contributes to that – with the help of various gadgets, patients can track the vital signs, calories intake and so on. That means a perfect source of statistics, an ideal virtual patient profile. But how to make use of the data received?

Drive digital marketing strategy from communications to engagement

Posted on October 06, 2015

Drive digital marketing strategy from communications to engagement

Brands all over the world are facing some common challenges. One of them is to reach customers and win their loyalty faster than the competitors do. The solution of this problem is obvious – to adapt marketing campaign to the burning market demands as quick, as possible. However, it is easier said than done – even to update the digital materials for product promotion, brands have to spend more time and money.

Workshop: Digital Content Lab

Posted on September 28, 2015

Workshop: Digital Content Lab

You can hear people talking about digital trends everywhere. But do all of them manage to keep the pace with those trends? Definitely, not. The digital world opens a number of possibilities in brand promotion, at the same time setting some demands and limitations. Though modern technology empowers extreme flexibility of any digital material, it requires really much time and budget to introduce changes. So, if you want to keep the content relevant and up-to-date, you should be ready to spend resources constantly.

Guidelines: How to take your business to the next level with the power of Digital

Posted on September 21, 2015

Guidelines: How to take your business to the next level with the power of Digital

Gone are the days, when a medical representative carried stack of papers to the visit with physicians or pharmacists. Nowadays, everything is much easier: all necessary materials, instructions and other attachments are stored in one portable device with an instant access to the relevant information. In addition, unique digital solutions empower you to present products in the most favorable light; provide faster services with a consistently high standard to the customers through all the available channels of communication.

How to personalise marketing content - a brief presentation on grabbing customer attention

Posted on September 09, 2015

How to personalise marketing content - a brief presentation on grabbing customer attention

To be able to tell your customers fresh compelling stories, matching their current needs, before establishing relations with them, during, after… and after… and after, you are to decide which way of content production you choose. Sure, you can address the creative agency and get the high-quality eDetailing, designed and developed by digital experts. But you will have to wait for those annoying months, going hard through all the stages of content creation. And precious time of opportunity to win your customers flows away, while you are waiting.

Delivering the seamless digital experience

Posted on September 04, 2015

Delivering the seamless digital experience

How to create exceptional customer engagement, use proper digital strategy and provide excellent services at one moment in time? How to turn your digital experience into driving force of customer loyalty building and speed up your brand promotion?