Posted on November 16, 2015
Digital interactive content becomes undoubtedly an inseparable part of any communication with customers. The reason for that is as follows: interactive content allows to engage customer into a dialogue, capture feedback from him, and save time of both company and the customer. Though, it quickly becomes outdated as any information in our age, so the companies are challenged to constantly update it. And sometimes it turns into a real nightmare or hungry monster, consuming more time and money with each alteration.
So how to stop that never-ending process of unstoppable investments and still keep the communication messages always relevant and interesting? How to break that unceasing circle of adapting content to various communication channels? How to fit the interactive materials into the current customer needs?
Join our free webinar on November 19th at 3 PM CET and reveal the latest ideas on easy creation, cost-effective improvement and smart usage of digital assets.
Posted on October 30, 2015
Customer loyalty directly depends on several key factors: delivering value and required information at time of need, exceeding growing customer expectations. However, the higher level of understanding of customer needs can be achieved only by building long-lasting trustful relationships. How to transform conversation on the call into a value-based one?
Posted on October 22, 2015
Driving efficient customer engagement is one of the basic challenges healthcare companies face worldwide. The recent researches prove that pharma brands have to keep the pace with the increasing digitalization of HCPs and patients. That is not a difficult thing, as far as there exists a wide choice of digital devices, tools and channels of communication. On the other hand, before sharing any piece of information, they have to define which gadgets, apps and platforms their customers are most used to.
Posted on October 20, 2015
Undoubtedly, interactive content is the most powerful means of communication with the target audience. But have you ever come across such things as high budgets, lots of time, spent on its creation and limited usage – compatibility only with one platform or CLM tool. Can you produce really engaging digital stories quickly and cost-effectively?
Posted on October 12, 2015
Lately patients has become something like Sun in the solar system – all healthcare companies and providers are talking about the importance of supplying patient needs. The rise of wearable devices significantly contributes to that – with the help of various gadgets, patients can track the vital signs, calories intake and so on. That means a perfect source of statistics, an ideal virtual patient profile. But how to make use of the data received?
Posted on October 06, 2015
Brands all over the world are facing some common challenges. One of them is to reach customers and win their loyalty faster than the competitors do. The solution of this problem is obvious – to adapt marketing campaign to the burning market demands as quick, as possible. However, it is easier said than done – even to update the digital materials for product promotion, brands have to spend more time and money.
Posted on September 28, 2015
You can hear people talking about digital trends everywhere. But do all of them manage to keep the pace with those trends? Definitely, not. The digital world opens a number of possibilities in brand promotion, at the same time setting some demands and limitations. Though modern technology empowers extreme flexibility of any digital material, it requires really much time and budget to introduce changes. So, if you want to keep the content relevant and up-to-date, you should be ready to spend resources constantly.
Posted on September 21, 2015
Gone are the days, when a medical representative carried stack of papers to the visit with physicians or pharmacists. Nowadays, everything is much easier: all necessary materials, instructions and other attachments are stored in one portable device with an instant access to the relevant information. In addition, unique digital solutions empower you to present products in the most favorable light; provide faster services with a consistently high standard to the customers through all the available channels of communication.
Posted on September 09, 2015
To be able to tell your customers fresh compelling stories, matching their current needs, before establishing relations with them, during, after… and after… and after, you are to decide which way of content production you choose. Sure, you can address the creative agency and get the high-quality eDetailing, designed and developed by digital experts. But you will have to wait for those annoying months, going hard through all the stages of content creation. And precious time of opportunity to win your customers flows away, while you are waiting.
Posted on September 04, 2015
How to create exceptional customer engagement, use proper digital strategy and provide excellent services at one moment in time? How to turn your digital experience into driving force of customer loyalty building and speed up your brand promotion?