How to be a more productive web-developer: professional hints

Posted on February 10, 2016

How to be a more productive web-developer: professional hints

As far as digital content plays an integral part in our everyday lives, the same it does in software and web development. What is more, rapid market changes require quick adaptation of each piece of information to the new demands. In its turn, it challenges the programmers and digital agencies worldwide look for an opportunity to reuse code with the least changes and make the development process as fast, as possible.

How to boost digital marketing strategy: essential tips

Posted on January 28, 2016

How to boost digital marketing strategy: essential tips

Digital technology is not something abstract; it has already become an everyday routine for many companies. However, not every enterprise manages to use its power to the fullest. Meanwhile, online interactions with customers (especially mobile ones) grow daily. That challenges companies not only supply all customer requests, but even exceed their expectations.

We invite you to join our free webinar on February 4th at 3 PM CET and discover, how proper usage of digital content on all communication channels can fuel your sales funnel.

WEB TECHNOLOGY TREND PREDICTIONS FOR 2016: THE GOOD AND THE BAD

Posted on January 20, 2016

WEB TECHNOLOGY TREND PREDICTIONS FOR 2016: THE GOOD AND THE BAD

Web became a perfect space for starting a new business, collecting information or improving social circle due to smart technology, powerful tools and user-friendly designs. However, the technology is constantly revolutionizing, that is why one who has decided to use it for commercial purposes, has to follow its trends.

Guidelines: how to take your business to the next level with the power of digital

Posted on January 15, 2016

Guidelines: how to take your business to the next level with the power of digital

Can you imagine a tasty pizza without dough, for example? Or, vice versa, dough without the filling? I don’t think you would like it. Just the same is with marketing – if some of the components or participant of the process misses, the result is not good. What can be done to that?

Creating patient-centric strategy: what does it mean to you?

Posted on December 28, 2015

Creating patient-centric strategy: what does it mean to you?

Success in pharma sales is impossible to imagine without the end customers – patients, isn’t it? That’s why recently most pharma marketers concentrate their efforts on establishing the best patient-centric environment. They develop mobile apps, create a lot of personalized content and conduct surveys, which focus on patient needs.

But that’s a bit one-sided point of view. To create really patient-centric strategy, pharma companies have to incorporate the patient’s voice into it. That’s not an easy task, but still there exist a solution to it. Do you want to know, which one? Join our expert webinar on January 14th at 3 PM CET to find the answer.

Clean code – the key to successful development

Posted on December 21, 2015

Clean code – the key to successful development

Messy code, which is also called “spaghetti code”, is a headache of thousands developers worldwide. The problem is that it is hard to introduce changes into it, as they may have an unpredictable impact on some other part of the code. Except that, it constantly requires debugging, thus demanding some additional time on it. It’s no surprise that maintaining such code can really drive mad anyone. That’s why lots of programmers are looking for a solution, which will allow to standardize their code, without any need in some additional testing or refactoring, especially in the night before release.

If you are one of them – join our free webinar on December 23d at 4.30 PM CET to discover a unique standard for HTML5 presentations development, which will help you to keep the code clean and reusable.

How to personalize marketing content – a brief presentation on grabbing customer attention

Posted on December 10, 2015

How to personalize marketing content – a brief presentation on grabbing customer attention

Everyone is an egoist. For that very reason, everyone loves to be appraised, adored and worshipped. No, we are not joking – literally worshipped. That applies to advertising, product promotion and services delivery as well. And though it is considered to be a weakness of human beings, the companies can benefit from this weakness. 

You will ask – which way egoism relates to advertising and marketing?

Join our free webinar on December 16th at 3 PM CEST and find out the easiest way to make customers fall in love with your brand.

How digital technologies are transforming pharmaceutical industry

Posted on December 08, 2015

How digital technologies are transforming pharmaceutical industry

Fast-moving technology innovations challenge everybody to follow the latest digital trends. All the brands worldwide in general and pharma companies in particular are not an exception to that. Keep up with technology revolution or die – can be a perfect motto of the contemporary marketing. That is a real challenge, as a number of factors come on the scene: high costs of some solutions, additional resources on implementing them, need for educating employees how to use the software and so on. At our free webinar (December 10th at 3 PM CET), we will talk about advanced digital tools that will help you to enrich customer engagement and take communication with them to the next level. Follow the link to sign up.

Delivering the seamless digital experience: quick guide to the future

Posted on November 27, 2015

Delivering the seamless digital experience: quick guide to the future

The information any brand presents to its target audience should be extremely flexible and suitable for any screen or channel of communication. Only in case one can easily adapt key messages to any device or way of digital interaction (be that social media, websites, emails, mobile apps etc), the marketing efforts are not spent in vain.

Digital marketing of tomorrow: how to create excellent customer experience?

Posted on November 23, 2015

Digital marketing of tomorrow: how to create excellent customer experience?

What is an ideal customer experience from your point of view? How often are you well served? What is wrong with the companies, which cannot satisfy the driving force of their prosperity? Why only a few of them manage to provide excellent services and relevant information about their products? Can anything be done to change the situation?

One of the reasons is that information and services brands deliver rarely match the current customer needs. That happens either because of lack of live feedback from customers or comes from inability to process that feedback in the proper way. The second reason is that companies use different channels of communication for key-message delivery than their customers are present on. And the third one may be the absence of unified system, which can dramatically change the way company produces content, delivers it and tracks customer attitude to it.

At our next live session, we will consider all these challenges and possible solutions to them. Don’t miss your chance to register right away.