Posted on October 22, 2015
Driving efficient customer engagement is one of the basic challenges healthcare companies face worldwide. The recent researches prove that pharma brands have to keep the pace with the increasing digitalization of HCPs and patients. That is not a difficult thing, as far as there exists a wide choice of digital devices, tools and channels of communication. On the other hand, before sharing any piece of information, they have to define which gadgets, apps and platforms their customers are most used to.
Here also comes the question of adapting content to that variety of channels – someone would like to receive a link to the website, the other would prefer to install a mobile app, someone would choose live communication and so on. The problem is not in the adaptation itself – when it comes to budgets and time for that, the numbers are really huge.
So, the question is – how to choose the right digital marketing model and cut down on resources consumption at the same time? Our experts will gladly present you the top marketing models that help your company to get the best customer engagement. Don’t miss a chance to join our free webinar on October 28th at 3 PM CEST and learn how to choose the most suitable digital strategy to personalize interactions with customers.