Posted on December 10, 2015
Everyone is an egoist. For that very reason, everyone loves to be appraised, adored and worshipped. No, we are not joking – literally worshipped. That applies to advertising, product promotion and services delivery as well. And though it is considered to be a weakness of human beings, the companies can benefit from this weakness.
You will ask – which way egoism relates to advertising and marketing? The answer is quite simple: everyone likes personalized services, which prove us that we are special, unique and that our opinion matters. If we are treated properly, if we get information WE need, when WE need it and in the form WE prefer to comprehend it – we are the happiest people on the planet. And, why not to share the happiness with the others? Thus, a company that manages to satisfy burning customer needs, will definitely get numerous referrals.
During our next free webinar (December 16th at 3 PM CET), we will talk about getting the most from highly-personalized interactions with customers for your commercial success. Reserve your seat for this expert discussion and find out the easiest way to make customers fall in love with your brand.