Posted on April 22, 2016
Digital transformation challenges companies to embrace more channels of communication, to analyze customer behavior and identify their current needs even more precisely, and, finally, to deliver an ideal piece of information. Sometimes it turns into an impossible mission for them, as requires to stay always up-to-date not only with market demands, but with each stakeholder preferences as well. Quite often, instead of becoming a source of prosperity, digital innovations cause a kind of disruption and companies fail to win the race and outdo the competitors. Still, the question is open: why does it happen this way? What are the brands doing wrong while developing and launching the digital strategy? Maybe, digital excellence is just a myth, created by the solutions providers?
Absolutely no. Mostly, the disruption is caused by the inability to find the solution, which perfectly matches your business, out of the huge number. In some cases, the reason for failure is even more simple: you get the content, which can be used only once on one channel (for example, email campaigns) or is compatible only with one operating system or platform. Reserve your seat at our free webinar on May 10th at 4:30 PM CEST to find out, how to create universal digital content, easily update it and utilize on a variety of devices, channels and platforms.