Creating patient-centric strategy: what does it mean to you?

Posted on December 28, 2015

Creating patient-centric strategy: what does it mean to you?

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Success in pharma sales is impossible to imagine without the end customers – patients, isn’t it? That’s why recently most pharma marketers concentrate their efforts on establishing the best patient-centric environment. They develop mobile apps, create a lot of personalized content and conduct surveys, which focus on patient needs.

But that’s a bit one-sided point of view. To create really patient-centric strategy, pharma companies have to incorporate the patient’s voice into it. That’s not an easy task, but still there exist a solution to it. Do you want to know, which one? Join our expert webinar on January 14th at 3 PM CET to find the answer.