How to build a constructive dialogue with physicians using all eDetailing features

Posted on October 27, 2015

How to build a constructive dialogue with physicians using all eDetailing features

The right cross-platform framework – a strong and reliable foundation for interactive content production

Posted on October 22, 2015

The right cross-platform framework – a strong and reliable foundation for interactive content production

The Digital Pharma Advances Conference

Posted on October 21, 2015

The Digital Pharma Advances Conference

The Digital Pharma Advances Conference assembles powerfully targeted healthcare professionals, digital marketing managers, executive directors of leading pharmaceutical companies and experts on the innovative digital trends to share the best possible experience in establishing truly influential digital communication, building of multichannel patient-centric digital engagement and empowering sales and marketing forces.

Main reasons to create HTML5 presentations with Cobalt Engine

Posted on September 30, 2015

Main reasons to create HTML5 presentations with Cobalt Engine

HTML5 – the language that is gradually becoming a new mobile-app development stream. All over the world, developers use this language as it has its own huge benefits: it is faster, cheaper and reduces time spent on production of a good mobile application. Except that, it contains a number of possibilities to create visual effects and to use exciting features and dynamic points for developers. Simple HTML5 code opens the path for a real world of virtual reality! How amazing is to create your own application, edit it any time you need, add interactive content, video, animation just in several clicks.  

Digital Marketing Days in Kazakhstan

Posted on September 18, 2015

Digital Marketing Days in Kazakhstan

We invite you to participate in training workshops Digital Marketing Days, the first series of which will be held on November 12-13 in Almaty and will be devoted to the latest digital marketing trends, their influence on the optimization of company`s marketing strategy, innovative learning practices and pharmaceutical market forecast in 2016.

Writing HTML5 code is way too complicated? The updated Cobalt Engine version busts that myth

Posted on September 17, 2015

Writing HTML5 code is way too complicated? The updated Cobalt Engine version busts that myth

Our customers are of the first priority, that is why we constantly test our Cobalt HTML framework and check what works out and what should be improved. The framework becomes even more powerful, stable and light-weighted with each update, streamlining eDetailing development and making it a well-tuned process. We have processed all your demands, thoughtfully chosen the most burning and today, we are happy to present you the latest Cobalt Engine version – 1.11.1, which includes all your current requirements to the framework.

Turn your compass toward success: get your sales and marketing teams working together

Posted on September 15, 2015

Turn your compass toward success: get your sales and marketing teams working together

Sales and Marketing: they are like hard-working bees, who begin their flight to earn more potential customers from the early working day. They are trying to achieve the same company’s goals, but coming from different directions. Sometimes teams can be genuine friends, but sometimes they even don`t get along with each other. Building a strong connection between sales and marketing team – a true love story and one more successful step forward. It has already been proved that companies with strong sales and marketing alignment get 20% annual revenue growth. 

DIGITAL CONTENT, CLM AND EDUCATION OPPORTUNITIES TRAINING

Posted on August 31, 2015

DIGITAL CONTENT, CLM AND EDUCATION OPPORTUNITIES TRAINING

On September 30th, our team will provide a training "Crafting Next-Level, Digital Multi-Channel Capabilities & Achieving Closed Loop Marketing To Create A Complete View Of The Customer For Enhanced Commercial Success. Innovative world learning practices – how to turn medical representative into brand advocate" in Kyiv. The training is a perfect platform to exchange expertise with the top industry opinion leaders on the powerful ways to satisfy customers and win their lifetime loyalty. 

Patient-centricity: opinions are divided? Three points of view three realities

Posted on August 28, 2015

Patient-centricity: opinions are divided? Three points of view three realities

As the Sun is the center of our solar system, the patient has recently become the center of Health Care Universe. For many years, pharm companies and healthcare providers were concentrated on hospitals, but as everything around us develops over time, old views, methods and strategies didn`t stand still as well. The healthcare delivery system has undergone radical changes and transformed into a customer-driven “patient-centricity” model. Never before had patients received so much attention.

ESSENTIAL TIPS TO BOOST YOUR DIGITAL MARKETING STRATEGY

Posted on August 18, 2015

ESSENTIAL TIPS TO BOOST YOUR DIGITAL MARKETING STRATEGY

Undoubtedly, you have some hobbies and interests. You can opt for any activity you like, any perfect time, to create wonderful weekends or just to dilute tough working days, and your choice will matter. It has already been proved that quality leisure time not only makes your day, but also opens the right path for skills and abilities improvement. Additionally, it gives you inspiration and energy, which is so necessary at work. As one American author, Annie Dillard, concluded: “How you spend your days is how you spend your life.”