ESSENTIAL TIPS TO BOOST YOUR DIGITAL MARKETING STRATEGY

Posted on August 18, 2015

ESSENTIAL TIPS TO BOOST YOUR DIGITAL MARKETING STRATEGY

Undoubtedly, you have some hobbies and interests. You can opt for any activity you like, any perfect time, to create wonderful weekends or just to dilute tough working days, and your choice will matter. It has already been proved that quality leisure time not only makes your day, but also opens the right path for skills and abilities improvement. Additionally, it gives you inspiration and energy, which is so necessary at work. As one American author, Annie Dillard, concluded: “How you spend your days is how you spend your life.”

 

These tips of digital marketing strategy boost, specially chosen and carefully prepared, will help you to generate your marketing strategy, and turn daily work into a wonderful everyday hobby. 

 

Digital PR

As marketers, we should know that before your company products become easily recognizable and remarkably widespread, before your marketing planted seeds grow in a tree, PR will go first. PR starts to emerge well before the product will find its buyer. What`s more, it is the main component or, better to say, connecting link between the company and publicity and means to reach target audience even before the product launch.

 

However, well-known PR strategies has undergone gradual transformation together with technological evolution. Such eleventh-year development path ended in appearance of almost new kind of PR. Digital PR appears to be now a powerful driving force of each marketing strategy. It includes publicity management through social media, numerous social and business networks, which become an excellent brand promotion mechanism. Only during holidays, the Twitter Research reveals that more than a half of users (54%) say, tweet-news is good motivation for buying products and they check Twitter, before buying the product, while 52% say they have learned about the product just on Twitter. 

 

 

Tracking your world around tweets is fun. You need just to type the text, add some popular tags, push the bottom and your hashtags of tweet will fly all over the world with the speed of light. What can be more efficient or promotion strategies? By the way, Effective Tweeting Strategy will help you to create ideal interactions with the audience and drive your sales in a moment. The more people discuss your brand in social networks, the more your sales rate increases. You can also post a tweet according to the table of optimum timing for social posts.

 

 

Excellent Video Engagement

Quality video, being a part of PR strategy, reaches the customers` hearts and steeply engages target audience in the dialogue. See what customers like to watch before buying the products or services.

 

 

Making videos with powerful content might be very engaging. The whole process requires creative approach and a pinch of imagination, while the whole process of creation will motivate to reach greater heights. 

 

 

Infographics

Have you ever noticed that information on pictures is better comprehend and memorized? Visual tricks are used, in most cases, to pay person`s attention to essential moments of the message. Graphics become brilliant instruments of customer engagement along with videos, networks, blogs and other keys of Digital PR strategy.

 

Various graphic options, visualization change the way your customers perceive information. Look at the next graphic to know Why Your Brains Crave Infographics.

 

They are very informative, engaging and accessible. People trust them, because they see the confirmation of your words and it helps them to understand you better. The excellent graphics contain images, percentage rates and the main points of the question under consideration. By the way, to learn how to effectively choose the right colors, you can look through this material.

 

 

Blogging

 

 

There are different kinds of content delivery. Blogging is one of them. It can involve the client in lively discussion or provide with actionable answers. Blog content should be adapted to the portrait of your customer. Who is your customer, what goals does the client strive to achieve, what resources does your client have and how can he or she use them? In blogging every detail worth thinking – from color solution to structure, design nuances, content and rhythm of publication.

 

Expert bloggers recommend planning your articles beforehand. Understanding of your audience is also one of the main points to think about, before starting to write. You can make your blog even more interesting with CTA (Call to action) phrase, which, in its turn, will create brilliant atmosphere for discussion, commenting and online communication to advance your blogging. Don`t forget about social media platforms, they are perfect foundations for building trustful relationships and engaging more professionals in your blogosphere.

Brian Clark, Founder and CEO of Copyblogger Media:

 “Don`t focus on having a great blog. Focus on producing a blog that`s great for your readers.”

Matt Wolfe, Traffic and Marketing Expert at Beyond the Hype:

“There`s a lot of information out there for free, so you`ve got to figure out what makes your information different.”

Zig Ziglar, an America author, motivational speaker:

“If people like you, they will listen to you, but if they trust you they’ll do business with you.”

John Gerzema, CEO BAV Consulting:

“Transparency, honesty, kindness, good stewardship, even humor, work in business at all times.”

Resources:

https://www.proactivereport.com/content-marketing-2/tech-tools-can-boost-content-success/

http://blog.loginradius.com/2015/03/boost-social-marketing-strategy/

http://socialmediaweek.org/blog/2015/05/7-advanced-video-marketing-strategies-boost-social-media-presence/

http://www.business2community.com/content-marketing/3-tips-creating-effective-infographics-boost-content-marketing-strategy-01290971

http://www.cio.com/article/2383860/marketing/16-ways-to-improve-your-content-marketing-strategy.html

http://www.contentcrossroads.com/2013/10/3-reasons-why-blogging-is-good-for-your-business/

http://ivarni.blogspot.com/2014/04/7-statistics-that-can-raise-your_28.html

http://rockhealth.com/2013/07/visual-wednesdays-digital-healthcare-and-where-we-are-now/

http://www.custominfographics.org/c0dac2e6e0cdf9c5-3-keys-to-marketing-healthcare-online-fluency-media.html

http://www.incomediary.com/bloggerstop-blogging-quotes

http://rossdawson.com/frameworks/social-media-strategy