Beyond usability: 5 main components of exceptional user experience

Posted on July 27, 2016

Beyond usability: 5 main components of exceptional user experience

Today both developers and designers try to make their programs, applications or websites more user-friendly. Their concern is quite reasonable. In modern digital world, users are offered a wide spectrum of software and are able to choose whatever they want. That is why, your product must meet all the customers’ needs to stay competitive on the market. Let us tell you about 5 main ways on how to improve user experience.

1. Identify your end users

The first thing, you should start with is to understand the target audience of your product. Peep Laja, a conversion optimization expert, in his article “How to Identify Your Online Target Audience and Sell More” highlights the importance of figuring out who is your primary target audience and what matters to them. Ask digital marketers in your company to conduct some marketing research, talk to a sales team to know what product features are valued most among the customers, and consult brand analysts to figure out metrics and get stats. In other words, you need to gather all the accessible data to get a clear picture of what your product should be to succeed in business.

2. Make user-centered design

Try to keep in mind your end users while designing your website or app interface. There are some key points for a plausible design, which help you enhance customer experience. The most essential ones are shown in the infographic “Planning, Designing, And Optimizing A Website” developed by Lemongraphic, a multimedia design house. They are consistency, color, coherence, information placement, text clarity and information coding. To put it in a nutshell, build up a well-structured user interface with simple yet comprehensive information, which is logically arranged and styled.

3. Build an easy-to-use navigation system

What don’t you like most when it comes to surfing the Internet or using a new app? By all means, it’s time-consuming commands and actions you have to go through. Show the users that you value their time by making the navigation process easy to operate and smart to respond. Design all the call-to-action buttons vivid and clickable and guide your customers through the shortest way to get them to the information they look for. In the recent article “Needy Design Patterns: Please-Don’t-Go Popups & Get-Back-to-Me Tabs”, Kate Meyer and Kim Flaherty state, that users hate being misled by all those annoying tabs and popups. Avoid all of them to create positive user experience.

4. Provide Engaging Content

Content is one of the key elements of your app or website interface to improve user experience. The “Research-Based Web Design & Usability Guidelines” edition has reported that providing appropriate content is even more important than visual design, navigation, interactivity and functionality. To get UX-driven content – make it relevant and engaging. Let your main information be readable without any scrolling. Zoltan Gocza, a UX designer and product leader, warns in his article “Myth #19: You don’t need the content to design a website” not to think about content as a secondary component in user experience. 

5. Measure feedback

Engaging users to choose your brand is not all over. Think over the reasons, which make them stay loyal with your brand. Consider the user retention strategy. Gather feedback through different channels, get to know what improvements they want you to do, make your website or app responsive and cross-platform, and enhance usability. To start receiving new articles from us on this topic, subscribe to our mailing list.