Beyond usability: 5 main components of exceptional user experience

Posted on July 27, 2016

Beyond usability: 5 main components of exceptional user experience

Today both developers and designers try to make their programs, applications or websites more user-friendly. Their concern is quite reasonable. In modern digital world, users are offered a wide spectrum of software and are able to choose whatever they want. That is why, your product must meet all the customers’ needs to stay competitive on the market. Let us tell you about 5 main ways on how to improve user experience.

How to align pharma marketing and IT providers to create impactful digital strategy?

Posted on June 22, 2016

How to align pharma marketing and IT providers to create impactful digital strategy?

Business owners, CEOs and marketers have to stay in step with their customers to be competitive on today’s market. They are to fight not just for customer engagement but rather for digital customer engagement. Is there any chance for them to survive? Or are they doomed to bankruptcy, leaving businesses to new comers who are supposed to know more about digital strategies? Probably not.

Mobile-friendliness as a must: why should I optimize web pages for mobile devices?

Posted on June 13, 2016

Mobile-friendliness as a must: why should I optimize web pages for mobile devices?

Digital universe has been changing immensely these days. We are pretty far away from using only desktops while being at the office or at home. Figuratively speaking, the world of now is littered with digital gadgets of any kind – cell phones, tablets, smartphones, phablets and whatnot. People are eager to go mobile in order to keep in touch with all the daily activities they have. You should be able to not only talk when you are out, but also do some shopping, look up in the city guide map or find a nearby café to drop by. That is why, old school desktop computers are not an option anymore.

Meet new Cobalt components with enhanced capabilities

Posted on February 29, 2016

Meet new Cobalt components with enhanced capabilities

Progress doesn’t stand still, and so is our HTML5 development standard – Cobalt engine. With each version release, it becomes not only more stable and responsive, but also establishes new standards in web development. In the course of time (and we believe, quite shortly), Cobalt will grant you unlimited opportunities to develop HTML5 presentations, which are easy to build, easy to maintain and easy to update. So, let’s have a closer look at some new features of the latest Cobalt version and what they bring to you:

DIGITAL DEVELOPMENT LEAGUE – your pass into the world of TECH specialists

Posted on February 15, 2016

DIGITAL DEVELOPMENT LEAGUE – your pass into the world of TECH specialists

Two heads are better than one. Absolutely. As if you want any idea to become perfect and well-polished, you cannot rely solely on your own capabilities. The more various opinions and pieces of advice you grab, the broader picture of the situation you get.

3 doubled features of compelling design for your web pages

Posted on December 28, 2015

3 doubled features of compelling design for your web pages

When you are strolling the web sites, your view stops on the style, as well as particularly main design elements: images, animation, video, fonts option. If all is done in a harmonious way, chances are high, that person will continue discovering the site and developers, in their turn, will hit the goal – to implement the ever compelling design solution and attract even more people. 

14th Annual Eyeforpharma Barcelona

Posted on December 21, 2015

14th Annual Eyeforpharma Barcelona

The 14th annual eyeforpharma Barcelona is a global platform for gaining expertise in the areas of patient experience (The journey of empowerment), engagement strategies (The holistic multichannel solution) and customer excellence (A new era of sales interactions). The conference will unite leaders of global pharma companies, CEOs, executive directors, brand and product managers from all over the world and bring clear insights into developing new corporate culture through collaboration, communication and trust.

Digital Marketing Days in Warsaw

Posted on December 21, 2015

Digital Marketing Days in Warsaw

We are glad to present you the training program “Digital Marketing Days”, with experts` seminars, trainings and practical workshops all over the world. Our goal is to help pharmaceutical companies to reach a fundamentally new level of customer`s communication, expand market vision and find new opportunities. Previous practical trainings in Kiev and Almaty gathered more than one hundred industry minds from life science and demonstrated high interest in leveraging digital marketing solutions.

eDetailing production: from the blank page to the ready presentation

Posted on December 14, 2015

eDetailing production: from the blank page to the ready presentation

Doctors find eContent very attractive and engaging. It disrupts their daily routine. In addition, it doesn`t take a lot of time to watch through the slides of the presentation, catch the essence of a key message and valuable points. It saves their time, is extremely flexible and convenient.The process of app development isn`t an easy one. It consists of several stages.

Interactive content and CLM tools: blessing or trouble?

Posted on December 03, 2015

Interactive content and CLM tools: blessing or trouble?

The problem of costly promotion and advertising suffocates most modern companies. It holds back their success, like an octopus holds its victim with tentacles. Huge budgets are spent yearly on the way of the brands to its customers. Undoubtedly, they are not wasted in vain. However, it will be much better, if some money can be saved, without spoiling the positive impact of each marketing campaign.