How to become content provider for leading pharma companies: road map for Digital Agencies

Posted on August 12, 2016

How to become content provider for leading pharma companies: road map for Digital Agencies

With a great amount of agencies offering digital content and marketing services for pharma, one of the biggest challenges is to create robust content strategy to keep up with rising digital expectations.

Beyond usability: 5 main components of exceptional user experience

Posted on July 27, 2016

Beyond usability: 5 main components of exceptional user experience

Today both developers and designers try to make their programs, applications or websites more user-friendly. Their concern is quite reasonable. In modern digital world, users are offered a wide spectrum of software and are able to choose whatever they want. That is why, your product must meet all the customers’ needs to stay competitive on the market. Let us tell you about 5 main ways on how to improve user experience.

How to align pharma marketing and IT providers to create impactful digital strategy?

Posted on June 22, 2016

How to align pharma marketing and IT providers to create impactful digital strategy?

Business owners, CEOs and marketers have to stay in step with their customers to be competitive on today’s market. They are to fight not just for customer engagement but rather for digital customer engagement. Is there any chance for them to survive? Or are they doomed to bankruptcy, leaving businesses to new comers who are supposed to know more about digital strategies? Probably not.

How does digital content transform customer experience?

Posted on June 16, 2016

How does digital content transform customer experience?

The more progress moves forward, the more opportunities it opens and challenges sets. To stay always tuned, marketers have to keep the finger on the pulse of innovations and implement best practices into their digital strategy. Though, just keeping up with technology is not enough. 

Mobile-friendliness as a must: why should I optimize web pages for mobile devices?

Posted on June 13, 2016

Mobile-friendliness as a must: why should I optimize web pages for mobile devices?

Digital universe has been changing immensely these days. We are pretty far away from using only desktops while being at the office or at home. Figuratively speaking, the world of now is littered with digital gadgets of any kind – cell phones, tablets, smartphones, phablets and whatnot. People are eager to go mobile in order to keep in touch with all the daily activities they have. You should be able to not only talk when you are out, but also do some shopping, look up in the city guide map or find a nearby café to drop by. That is why, old school desktop computers are not an option anymore.

6 must-have tech innovations for effective IT strategy

Posted on June 05, 2016

6 must-have tech innovations for effective IT strategy

Despite deep technology penetration into all spheres of our lives and huge investments into digital solutions on the part of enterprises, most of the innovative initiatives fail before they can benefit. The reason isn’t just in improper execution, but is rather behind the inability to smoothly include innovations into strategy. Without clear understanding, what set of problems the solution is for or how it affects your business, it’s impossible to succeed and sustain performance.

The Biggest Digital Challenges for agencies: web content evolution

Posted on May 10, 2016

The Biggest Digital Challenges for agencies: web content evolution

How do creative agencies cope with variety of communication channels while developing content for their customers? How long does it take to create a mobile application or quality mass mailing campaign? How do they adapt digital content to make it even more personalized? How many corrections and comments do they receive from customers?

Digital content evolution: are you ready to keep up?

Posted on April 22, 2016

Digital content evolution: are you ready to keep up?

Digital transformation challenges companies to embrace more channels of communication, to analyze customer behavior and identify their current needs even more precisely, and, finally, to deliver an ideal piece of information. Sometimes it turns into an impossible mission. Why does it happen this way? What are the brands doing wrong while developing and launching the digital strategy? Maybe, digital excellence is just a myth, created by the solutions providers?

The future of web development: trends for digital agencies

Posted on March 30, 2016

The future of web development: trends for digital agencies

Current market of desktop and mobile devices, likewise the recent appearance of wearables, aims at customer convenience and improved usability. Meanwhile, programmers face a problem of developing not just one website or interactive web page, but two or three ones. The picture for the digital agencies is just the same – instead of spending work resources on one type of activity, they have to distribute them on several identical, but still different.

Web developer’s nightmare: how to explain tech things to clients

Posted on March 21, 2016

Web developer’s nightmare: how to explain tech things to clients

Clients bring us revenue, so they are dictating the rules, telling us what they want to see and wanting us to answer their questions. The latter is the most terrible thing, as they rarely understand what programming is about, how this or that part of code operates in the whole program and what for it is needed. The problem is that they want the answer right away, while you are standing in front of them and trying to become an interpreter of the complex tech language for them.